bs-averail_flood-sm.jpg
 

Welcome to Brasspanda Studios

SKETCHBOOKS ARMED AND READY

 

ABOUT ME

Accomplished design leader with 25+ years of experience inspiring, building, and leading teams. Focused on aligning customer needs and business strategies through User Experience (UX) design and research. Resourceful and creative problem solver, driven passion to lead and mentor designers. Proven ability to balance business goals, customer intent, and design integrity to craft effective user experiences.


Specialties include: Creative Direction, User Experience, Design Leadership, Design Strategy, Design Thinking, Enterprise Transformation, SaaS & PaaS, Service Design, Interaction Design, Product Design, User-Centered Design, Digital Strategy, Information Architecture, User Research, Cross-Functional Team Leadership, Facilitation, and Team Building


EXPERIENCE

PEPSICO
User Experience Director | Innovation Technologies, Virtual Transformation

Currently, I’m empowering product designers and product managers to define, design, and deliver exceptional user experiences. I coach and develop the design craft of user experience design with my direct reports and managers to share within the larger PepsiCo organization. We strive to collaborate with every business sector to deliver compelling product solutions, walking them through our process, and allowing them to understand design thinking and how we get to our end goal. We encompass “All Things Experience Design” and provide workflows and methods along with training and workshops to gain more insight into a particular area of interest.

My teams are broken into two core groups; the Product Leadership Team for core business needs and innovation, and a Discipline Leader Team that focuses on the multiple complex design systems we manage for the many brands within PepsiCo. The PL Team is broken out into leaders that embed themselves in our products and services. They understand the landscape of the product and work closely with the product owners to create and define new features and services. My DL Team is working closely with marketing and branding and marketing to ensure we’re encapsulating all brand guidelines while building out custom UI and design elements.


PORTLANDLABS
User Experience Director | Digital Products

User Experience Director responsible for next-generation content management solutions. I directed a product design team that delivered digital products and services to a variety of major clients like the U.S. Army, Department of Defense, GlobalSign, and BASF.

We worked directly with global partners, cross-functional teams, and clients to deliver premium user experiences. We offered full-scale design solutions for any project from design thinking workshops to providing UX workflows, methods, and templates that allowed us to jumpstart any initiative. Built around our custom CMS, we provided ISO Certified, 508 compliant, enterprise-level design systems with custom core components explicitly made for any given client. This would allow our clients to have complete editing control over a large stack of digital products under one umbrella. Beyond the services offered, we fostered an excellent design community within the company and with the core ConcreteCMS global communities.



ORACLE
Principal User Experience Designer | Enterprise Design Systems

UX Principle Design Lead for SaaS & PaaS Cloud Services teams, My team crafted and produced the Alta Design System used today in Oracle’s leading products built around a framework built by our front-end team. This framework and design system is being used in most Oracle products including Oracle JET(Java Extension Toolkit), Oracle Visual Builder Cloud Services, Oracle Digital Assistant AI


AVERAIL ACCESS (Acquired by MobileIron in 2015)
Creative Director | UX Design Director 

Secure Enterprise Cloud Services on Mobile Devices
https://www.mobileiron.com/


ZINIO
Multi-platform Digital Magazine Distribution Service (Google TV, Samsung, iOS, Android, Windows, Blackberry) 
Sr. User Experience & Design Manager | Mobile and Set-Top Devices 

https://www.zinio.com/


tagger-app-icon.png

TAGGER
Creative Direction | UX Design | Wireframing & Prototyping

Digital Wallet - Multi-Code Reading Application

My clients love the beautiful UI and ease of use. The wide range of codes and cards they are keeping in their wallets makes it a very useful daily app.
— Raimonda Karaleviciute - Co Founder

IBM CLOUD VIDEO (USTREAM)
Senior Lead UX & Design | Mobile and Set-Top Devices

HD Live Streaming Video Platform, Artist Application Builder (Desktop, iOS, Window, Android, Samsung, Google TV)
http://www.ustream.tv/


ASYNCAST CORPORATION (ROCKETRON)
Creative Director | UX Design Director

Voice Automated Customized News Application (Desktop, iOS)

RocketronWebsiteandMobile.png

Call (415) 735-6130 from 8:30a – 7p daily, or send us an email using the form.